Under the Influence is a bi-weekly news recap, sharing recommended reading about influencer marketing. Fake followers are the top concern in influencer marketing. According to a new Econsultancy report, 42% of marketers said their biggest concern, when it comes to influencers, is fake followers. The platforms are trying to address this issue: Instagram has started removing fake […]
For too long, Instagram stories have been the blind spot when measuring influencer campaigns. Unless marketers spotted and tracked the Stories manually, they couldn’t monitor it, nor measure their performance. Stories where a black hole in performance measurement. Without a proper solution, marketers had to track Stories manually. And you know what, some manual work on […]
What if you could utilize your influencer efforts to boost online conversions? Wouldn’t that be awesome?! Well, now you can. A research from Northwestern University has shown that social recommendations can boost online conversions by 270%! This is why we’re so excited to release our newest tool, the Klear Influencer Gallery. This is a new solution […]
Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts. Luckily, the internet is full of great solutions for this pain and you know what, there are amazing Instagram tools which are completely free. In this blog post, we share free tools that help in doing […]
Everyone knows influencer marketing is exploding, but to what extent? To answer this question, we’ve recently analyzed 1.5 million #ad posts and were blown away by the results. According to our study, the industry doubled its size in just one year (!) as more brands are stepping in, learning how to find influencers and work […]
There are many ways to promote an app, from paid promotion to pitching review stores to feature the app. One of the best user acquisition techniques is the word-of-mouth marketing. A person you know and trust tells you they’ve started playing a mobile game? Most likely, you’ll give it a try. For this particular reason, […]
By now, you’ve all seen these generic influencer campaigns: an influencer holds a product with a smile. Nothing seems genuine about the situation but still, we see it all the time. Aren’t there more creative ways to work with influencers? To encourage marketers to give their influencers much more creative freedom, we’ve compiled a short […]
Just last year, brands faced a big issue on Instagram: sharing external links with followers. Can you recall posting about a new blog post on your account and having to direct followers to your bio to click the link? No one cared to take the time to go to your account and check out the […]
250 million people check their new Instagram Stories every single day. Instagram stories got so popular that it even knocked down the daily usage of stories viewed on Snapchat! Now that Stories have become a dominant channel on Instagram, brands are starting to figure out how to best use them to get noticed in their fans’ feeds. The […]
Ever wondered what’s the best hashtag to caption your Instagram post with? Thought if adding that extra hashtag would do any good or harm it? Analyzing 100 million Instagrammers, we’ve identified the secrets of #hashtagging content to increase its viewable audience. There is a plethora of possibilities to tag an Instagram post with. It can […]
