FTC Influencer Guidelines For Dummies

We’ve all seen a #ad in an Instagram post. This is the easiest way to disclose a sponsored collaboration while adhering to FTC (Federal Trade Commission) regulations. But, there is way more to being FTC complacent. The FTC works to prevent fraudulent advertising on social media. And, as a majority of social media advertising is […]

Report: 2019 Trends and Insights on Instagram Stories

Instagram Stories popped onto the scene back in August of 2016. The 24-hour content feature quickly picked up, and soon Instagram users surpassed that of Snapchat. As the popularity grew, brands took notice and realized this was an exciting new medium that could be used for influencer campaigns. By 2018, 1 out of 3 sponsored […]

Influencer Marketing Goes Green: #SecondHandFirst With ThredUp

Let’s get right to it. We love a good Influencer campaign. No matter the product or the industry, we’re always interested to see how brands are optimizing this exciting channel. Recently we looked at bed-in-a-box brand Tuft&Needle’s multi-persona campaign that emphasized the lifestyle values mattresses, and Diet Coke’s campaign which ignited a social conversation on […]

The Impact of Influencers: Quality over Quantity

Influencer impact is typically measured by post likes, comments, link clicks, and conversions. And, while that is a massive part of what they deliver, it isn’t the entire picture. Influencers are influencers because they… influence. They have the power to reach a niche audience and impact them with meaningful content. We wanted to understand just […]

Use Klear For Influencer Content Collaboration

Hi. Managing an influencer campaign requires A LOT of organization. Sure, it’s a creative gig, but there are also a lot of administrative tasks that many don’t realize until they are deep in the throes of a campaign. From signing contracts to sending briefs to approving content, if campaigns include multiple influencers, staying on top […]

Industry Updates: Fake Story Views, Creator Accounts, and More!

Running successful influencer campaigns isn’t just about finding the right brand ambassadors and posting the best content. True experts know the ins and outs of the industry, and that includes the latest changes to all the various social media channels. Still, staying on top of everything can be hardwood. So, to ensure that you’re running […]

How Much Do Fashion Influencers Charge?

Getting to Know Fashion Influencers  When it comes to influencer marketing, there is no denying the power that the fashion industry has. In 2018, Fashion was the top industry to partner with influencers, behind Lifestyle.  Fashion influencers help brands with their *fashionista* credibility. If a true style icon is promoting a specific product, on instagram, […]

#unlabeled: Diet Coke Uses Influencers to Fuel A Powerful Conversation

One of the most unique qualities of influencer marketing is that it allows brands to ignite conversations that resonate with consumers on a personal level. Through influencer campaigns, people with common interests can connect, putting commonalities at the center of the discussion rather than the product.  A Campaign With No Labels     Diet Coke recently launched […...