At its core, influencer marketing is about building relationships with individuals that can share your brand with their audience. And the best way to build long-term, productive relationships is by setting and managing expectations. This is where an influencer marketing brief comes in. An influencer marketing brief clearly outlines campaign objectives, expectations, guidelines and deliverables [&h...
2018 was a crazy year for Klear. The tremendous growth (both for the industry as a whole, and company-wide) and client love has been incredible. We can’t wait to see what’s in store for 2019! In the meantime, we rounded up the top 5 things that made our clients and prospects go WOW this past […]
Influencer marketing continues to be one of the most effective ways for brands to authentically connect with their communities. And Instagram is leading the way. To better understand the power of Instagram influencer marketing we analyzed 2,113,307 Instagram sponsored posts worldwide – and found that Instagram influencer marketing grew by over 39% in 2018! In […]
As we’re rounding out the year, our team launched a couple of awesome features that we are excited to share with you. Let’s dive right into it! First-Party Authenticated Metrics We’ve heard from many brands that they constantly ask Influencers to share screenshots of their performance metrics with them. Well, not anymore. Klear now features […]
Under the Influence is a bi-weekly news recap, sharing recommended reading about influencer marketing. Fake followers are the top concern in influencer marketing. According to a new Econsultancy report, 42% of marketers said their biggest concern, when it comes to influencers, is fake followers. The platforms are trying to address this issue: Instagram has started removing fake […]
For too long, Instagram stories have been the blind spot when measuring influencer campaigns. Unless marketers spotted and tracked the Stories manually, they couldn’t monitor it, nor measure their performance. Stories where a black hole in performance measurement. Without a proper solution, marketers had to track Stories manually. And you know what, some manual work on […]
What if you could utilize your influencer efforts to boost online conversions? Wouldn’t that be awesome?! Well, now you can. A research from Northwestern University has shown that social recommendations can boost online conversions by 270%! This is why we’re so excited to release our newest tool, the Klear Influencer Gallery. This is a new solution […]
Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts. Luckily, the internet is full of great solutions for this pain and you know what, there are amazing Instagram tools which are completely free. In this blog post, we share free tools that help in doing […]
Everyone knows influencer marketing is exploding, but to what extent? To answer this question, we’ve recently analyzed 1.5 million #ad posts and were blown away by the results. According to our study, the industry doubled its size in just one year (!) as more brands are stepping in, learning how to find influencers and work […]
There are many ways to promote an app, from paid promotion to pitching review stores to feature the app. One of the best user acquisition techniques is the word-of-mouth marketing. A person you know and trust tells you they’ve started playing a mobile game? Most likely, you’ll give it a try. For this particular reason, […]
