The influencer marketing industry is literally booming! In our recent report analyzing influencer activity, we identified a 39% growth in influencer #ad campaigns on Instagram alone. Yet, with all this growth, marketers still approach pricing with little understanding. And, as our mission has been to support brands through every stage of an influencer program, we’ve […]
With so many influencers available, it can be hard to determine who is legitimate and who isn’t. That’s why it is crucial to work with a reliable influencer search engine that is setting adequate filters to ensure your brand creates the best partnerships. A majority of tools on the market will discover influencers based on […]
For marketers, selecting the right tool can be complicated. From social media to email marketing, each process of the marketing cycle requires a complex software – influencer marketing is no different. Though influencer marketing is a relatively new industry, already there are several platforms on the market all attempting to make the process easier. Klear […]
We’re thrilled to announce that we are launching a hub of new tools and features to the Klear Influencer CRM. With the new Klear Connect, you can stay up-to-date on campaign progress and manage influencer relations. From onboarding to payments, your entire influencer workflow can be easily coordinated from within Klear. Not only is communication […]
At its core, influencer marketing is about building relationships with individuals that can share your brand with their audience. And the best way to build long-term, productive relationships is by setting and managing expectations. This is where an influencer marketing brief comes in. What is an Influencer Marketing Brief? An influencer marketing brief clearly outlines […]
2018 was a crazy year for Klear. The tremendous growth (both for the industry as a whole, and company-wide) and client love has been incredible. We can’t wait to see what’s in store for 2019! In the meantime, we rounded up the top 5 things that made our clients and prospects go WOW this past […]
Influencer marketing continues to be one of the most effective ways for brands to authentically connect with their communities. And Instagram is leading the way. To better understand the power of Instagram influencer marketing we analyzed 2,113,307 Instagram sponsored posts worldwide – and found that Instagram influencer marketing grew by over 39% in 2018! In […]
As we’re rounding out the year, our team launched a couple of awesome features that we are excited to share with you. Let’s dive right into it! First-Party Authenticated Metrics We’ve heard from many brands that they constantly ask Influencers to share screenshots of their performance metrics with them. Well, not anymore. Klear now features […]
Under the Influence is a bi-weekly news recap, sharing recommended reading about influencer marketing. Fake followers are the top concern in influencer marketing. According to a new Econsultancy report, 42% of marketers said their biggest concern, when it comes to influencers, is fake followers. The platforms are trying to address this issue: Instagram has started removing fake […]
For too long, Instagram stories have been the blind spot when measuring influencer campaigns. Unless marketers spotted and tracked the Stories manually, they couldn’t monitor it, nor measure their performance. Stories where a black hole in performance measurement. Without a proper solution, marketers had to track Stories manually. And you know what, some manual work on […]
