Becoming a real influencer is not an easy game to play. Not everyone can organically build an audience of like-minded individuals and be regarded as a thought leader. Still, everyone can try. And when some realize the influencer cards might not be in their favor there are other options: Influencer Pods. Influencer pods are public […]
As more brands incorporate influencer partnerships into their marketing strategy, it’s essential that marketers have a way of monitoring their impact of their campaigns. We are pleased to announce that we are offering our customers the ability to share trackable links with influencers, in order to receive a complete picture of campaign performance. Klear users […]
10 years ago, ordering a mattress online would seem crazy. The logistics alone would be hard to fathom. The mattress-in-a-box industry has changed all that. From Casper to Leesa to Purple, the market continues to grow with new players offering consumers an easy way to shop and deliver a mattress. Tuft & Needle, an Arizona […]
In recent years the Influencer marketing industry has seen rapid growth, so much so that it is now a standard channel brands incorporate into their strategy. However, brands still struggle with budgeting as there are no clear industry standards for influencer pricing. In order to tackle this issue we’ve conducted a study on rates in […]
With so many influencers available, it can be hard to determine who is legitimate and who isn’t. That’s why it is crucial to work with a reliable influencer search engine that is setting adequate filters to ensure your brand creates the best partnerships. A majority of tools on the market will discover influencers based on […]
For marketers, selecting the right tool can be complicated. From social media to email marketing, each process of the marketing cycle requires a complex software – influencer marketing is no different. Though influencer marketing is a relatively new industry, already there are several platforms on the market all attempting to make the process easier. Klear […]
We’re thrilled to announce that we are launching a hub of new tools and features to the Klear Influencer CRM. With the new Klear Connect, you can stay up-to-date on campaign progress and manage influencer relations. From onboarding to payments, your entire influencer workflow can be easily coordinated from within Klear. Not only is communication […]
At its core, influencer marketing is about building relationships with individuals that can share your brand with their audience. And the best way to build long-term, productive relationships is by setting and managing expectations. This is where an influencer marketing brief comes in. What is an Influencer Marketing Brief? An influencer marketing brief clearly outlines […]
2018 was a crazy year for Klear. The tremendous growth (both for the industry as a whole, and company-wide) and client love has been incredible. We can’t wait to see what’s in store for 2019! In the meantime, we rounded up the top 5 things that made our clients and prospects go WOW this past […]
Influencer marketing continues to be one of the most effective ways for brands to authentically connect with their communities. And Instagram is leading the way. To better understand the power of Instagram influencer marketing we analyzed 2,113,307 Instagram sponsored posts worldwide – and found that Instagram influencer marketing grew by over 39% in 2018! In […]
