2019 was a major year for influencer marketing. This effective marketing channel is now used by 96% of all brands and continues to see impressive growth rates. Influencer campaigns are run across all the major social networks from Facebook to industry new-comer TikTok, but Instagram is still the top choice amongst brands and influencers. Given […]
Craving a Food Influencer Collaboration? An easy way to understand the influencer industry is by the different industries each influencer exits in. The industries are related to the type of content they generate and the interests of the audience they engage with. Food is one of the most popular influencer categories. With beautiful images, tasty […]
Creating a perfect campaign can feel meaningless without the ability to measure impact and see tangible results. Klear’s built-in analytics capability tracks and aggregates all campaign content, automatically analyzing performance to provide a complete assessment of how successful a campaign is. We understand that influencer campaigns are complex, and can’t be identified by a single [&he...
We’ve all seen an #ad in an Instagram post. This is the easiest way to disclose a sponsored collaboration while adhering to FTC (Federal Trade Commission) regulations. But, there is way more to being FTC complacent. The FTC works to prevent fraudulent advertising on social media. And, as a majority of social media advertising is […]
What’s the goal of an influencer campaign? This can be debated. For some, it is brand exposure, while others view it as part of a greater lead generating process. The beauty of this channel is that it can be configured to support a variety of brand needs. Each campaign is unique, and often addresses a […]
If you’re familiar with influencer marketing then you’re definitely familiar with micro-influencers. In 2019, micro-influencer made up 90% of all influencer activity, leaving many to wonder if the days of the big-named celebrity influencers are long gone. There are many reasons why brand benefits from a micro-influencers collaboration. Their small audience size (yes, SMALL) connects [&he...
Instagram Stories popped onto the scene back in August of 2016. The 24-hour content feature quickly picked up, and soon Instagram users surpassed that of Snapchat. As the popularity grew, brands took notice and realized this was an exciting new medium that could be used for influencer campaigns. By 2018, 1 out of 3 sponsored […]
Any marketer knows, running a successful influencer campaign requires a deep and committed understanding of the constantly evolving social media landscape. But, sometimes there are just too many scandals or eyebrow-raising updates to stay on top of. We get it. So, to make things easier for you here’s a look at the top stories every […]
Let’s get right to it. We love a good Influencer campaign. No matter the product or the industry, we’re always interested to see how brands are optimizing this exciting channel. Recently we looked at bed-in-a-box brand Tuft&Needle’s multi-persona campaign that emphasized the lifestyle values mattresses, and Diet Coke’s campaign which ignited a social conversation on […]
Influencer impact is typically measured by post likes, comments, link clicks, and conversions. And, while that is a massive part of what they deliver, it isn’t the entire picture. Influencers are influencers because they… influence. They have the power to reach a niche audience and impact them with meaningful content. We wanted to understand just […]
