Let’s get right to it. We love a good Influencer campaign. No matter the product or the industry, we’re always interested to see how brands are optimizing this exciting channel. Recently we looked at bed-in-a-box brand Tuft&Needle’s multi-persona campaign that emphasized the lifestyle values mattresses, and Diet Coke’s campaign which ignited a social conversation on […]
Influencer impact is typically measured by post likes, comments, link clicks, and conversions. And, while that is a massive part of what they deliver, it isn’t the entire picture. Influencers are influencers because they… influence. They have the power to reach a niche audience and impact them with meaningful content. We wanted to understand just […]
Managing an influencer campaign requires A LOT of organization. Sure, it’s a creative gig, but there are also a lot of administrative tasks that many don’t realize until they are deep in the throes of a campaign. From signing contracts to sending briefs to approving content, if campaigns include multiple influencers, staying on top of […]
Running successful influencer campaigns isn’t just about finding the right brand ambassadors and posting the best content. True experts know the ins and outs of the industry, and that includes the latest changes to all the various social media channels. Still, staying on top of everything can be hardwood. So, to ensure that you’re running […]
Getting to Know Fashion Influencers When it comes to influencer marketing, there is no denying the power that the fashion industry has. In 2018, Fashion was the top industry to partner with influencers, behind Lifestyle. Fashion influencers help brands with their *fashionista* credibility. If a true style icon is promoting a specific product, on instagram, […]
One of the most unique qualities of influencer marketing is that it allows brands to ignite conversations that resonate with consumers on a personal level. Through influencer campaigns, people with common interests can connect, putting commonalities at the center of the discussion rather than the product. A Campaign With No Labels Diet Coke recently launched […...
Choosing the right software to integrate into your team’s workflow can be stressful, especially when it comes to selecting the right influencer marketing software. With many great tools on the market, it can be hard to identify exactly which platform will best benefit your brand goals. That’s where a Request for Proposal or RFP comes […]
Becoming a real influencer is not an easy game to play. Not everyone can organically build an audience of like-minded individuals and be regarded as a thought leader. Still, everyone can try. And when some realize the influencer cards might not be in their favor there are other options: Influencer Pods. Influencer pods are public […]
As more brands incorporate influencer partnerships into their marketing strategy, it’s essential that marketers have a way of monitoring their impact of their campaigns. We are pleased to announce that we are offering our customers the ability to share trackable links with influencers, in order to receive a complete picture of campaign performance. Klear users […]
10 years ago, ordering a mattress online would seem crazy. The logistics alone would be hard to fathom. The mattress-in-a-box industry has changed all that. From Casper to Leesa to Purple, the market continues to grow with new players offering consumers an easy way to shop and deliver a mattress. Tuft & Needle, an Arizona […]
