Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts.

Luckily, the internet is full of great solutions for this pain and you know what, there are amazing Instagram tools which are completely free.

In this blog post, we share free tools that help in doing smarter Instagram marketing. Take them for a spin and let us know what you think!

1. SmartMetrics

SmartMetrics is an Instagram analytics tool that provides metrics for accounts and posts. With the tool, you can learn about followers growth by day, gender and geography demographics, engagement rates and more.

The tool also provides an interesting info about the most used filters and most engaged filters.

The platform offers a free tool for accounts with up to 1,000 followers. Other plans range from $9/month to $49/month.

SmartMetrics instagram filters

2. Iconosquare

Iconosquare is a great starting point for Instagram management and analytics.

The tool analyzes a user’s Instagram account and shows their audience engagement, top followers, growth over time, and other useful metrics. It also serves as a management tool and helps the user schedule and draft posts from their desktop.

Iconosquare offers a 14-day free trial and afterward the pricing ranges from $54 to $990 a year.

3. Klear

Klear is an influencer marketing platform that specializes in Instagram. Our main focus is to offer brands the easiest way to find influencers, manage them, and measure influencer campaigns.

The free tool offers a complete Instagram profile analysis. With the free profile analysis, you can analyze any Instagram profile. Here’s what you can learn from the Klear Instagram profile:

  • Influence score
  • Engagement rates
  • The account’s most popular content
  • Hashtag analysis
  • Network analysis: learn who are the influencers in this network
  • Demographics: Gender, age, countries, and top cities of the people who follow and interact with the profile

Check an Instagram account with the Free Instagram Influencer Analysis Tool.


instagram influencer analytics tool

After finding influencers for your campaign, the platform will help you optimize your Instagram performance with social listening monitors.

The monitors track Instagram hashtags and share a detailed analysis of the campaign performance.

Instagram campaign analytics

4. Simply Measured

Simply Measured offers a free PDF report with the common Instagram analytics metrics of engagements, keyword analysis, and content analysis.

The freebie is restricted to users with up to 25,000 followers.

5. AutoHash

AutoHash is an app that solves a common pain for every marketer: it offers which hashtags to attach to any Instagram photo.

After launching the app, the user is requested to choose an image he wishes to post on Instagram. After choosing one, the app analyzes it and offers the best hashtags to use. The app uses computer vision algorithms and recognizes the objects in the photo without any help from the user.

After testing the app with different content, it seems like its’ visual recognition algorithms work great with real-life pictures and also with studio images. The hashtag suggestions are relevant and useful.

The app is available on the Google Play Store (iPhone users can try the Facebook bot version here).

AutoHash Instagram Hashtag suggestions

6. Social Insider

Social Insider offers Instagram analytics and Facebook insights for business profiles.

With the tool, the user can compare a Facebook page and Instagram account performance against its competitors.

Social insider offers a 7-day free trial and afterward, the pricing is $59/month.

7. Locowise

Locowise is a user-friendly Instagram analytics tool. After authorizing your Instagram account, the tool gives the user an analysis of the account’s demographics, best time to post, fan base growth, and more. This is a useful tool for those who need a report for their own managed accounts.

Locowise offers a 14-day free trial. The subscription plans start with $120/month.


8. Minter

Minter is a great tool for hashtag and account analytics. The tool provides an easy-to-use Instagram account management.

Minter offers a 14-day free trial and afterwards the pricing ranges from $20 to $250 a month

9. Intutel

Intutel is a new intelligence cloud platform which helps brands and marketers analyze a brand’s overall online presence.

This friendly interface tool offers follower growth insights, an overview of most engaging users, shows who the influencers are in your fanbase, post analysis, and a timeline of popular topics.

Solving the Instagram Analytics Problem

Instagram is a leading player in the social marketing sphere, and so the need for an analytics tool cannot be stressed enough.

If you are ready to dive into the measurement and research, these tools are fantastic for improving your performance and knowing your audience better. Instagram analytics and influencer marketing software will essentially help you learn more about your audience, measure your activities, gain a competitive edge over your competitors, and improve your strategy.

Need a High-End Instagram Analytics Tool? Meet Klear:






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