There’s a lot of chatter around influencer marketing and how efficient it is in today’s marketing. But to be honest, there’s a lot of hot air about it. To make it work, you must focus on the right things, and mainly – on the right people.
The following tweets share opinions by influencers and the people who collaborate with them. They perfectly capture the influencer marketing world and what you learn along the way.
1. Location, Location, Location
Lindsay Fultz, Director Brand Strategy at theAmplify
What ppl don't get, #influencermarketing isn't earned media. It's well placed paid media. When targeted correctly it looks earned.
— The Middle Child (@LindsayFultz) June 19, 2015
2. You <Complete> Me
Geno Prussakov, Influencer Marketing Expert
For #InfluencerMarketing ask:
1 Does influencer's audience overlap with yours?
2 How active/engaged is their audience?
Reach is secondary.
— Geno Prussakov (@ePrussakov) July 7, 2016
3. Oh, You’re Doing It Wrong
JP McDaniel, Gaming YouTuber
I wish companies looking for influencers stopped using follower counts as their go-to metric. @Twitch should provide actual analytics IMO
— JP McDaniel (@itmeJP) July 6, 2016
4. Wakey Wakey
Ritcha Verma, Lifestyle Blogger
Sad to see brands wanting to pay influencers for the number of followers rather than the quality of interaction!When are u going to wake up?
— Ritcha (@RitchStyles) July 15, 2016
5. People Are More Than Their Social Score
Theresa Cifali, Media Artist And Crafty Business Consultant
Connecting with influencers on social media is a smart move, but don't make it your only goal or you'll be missing the entire point.
— Theresa Cifali (@TheresaCifali) July 17, 2016
6. Influence Is Context Specific
Antonio Santos, Social Media Business Evangelist
Any strategy envolving influencers, requires a pre-study.You want to hire those with better networks in the context of your goals #H2HChat
— Antonio Santos⚙☘️ (@akwyz) July 18, 2016
Puneet Jain, CEO at Phox Health
If the entrepreneurial world is high school, then reaching out to influencers is like asking the most popular girl out to prom! #truestory
— Puneet Jain (@PuneetJain) June 27, 2016
8. Don’t Call Me Names
Hank Green, VlogBrothers
There are people in advertising who legitimately think creators refer to /themselves/ as "influencers."
— Hank Green (@hankgreen) July 1, 2016
9. Let’s Talk Numbers
Chris Thilk, Movie Marketing
The real content marketing influencers are the ones with case studies involving real results, not just engagement stats.
— Chris Thilk (@ChrisThilk) July 10, 2016
10. Got a Sec? I’ve Got Something To Show You
Patrick McKenzie, CEO of Starfighter
"Influencers like to know things before other people do. Showing someone data before they're published is a good way to make friends."
— Patrick McKenzie (@patio11) July 6, 2016
11. Trust Me, I’m an Influencer
Dan Rockwell, Author of Leadership Freak
Spend time with influencers, especially if they don’t have titles.
— Dan Rockwell (@Leadershipfreak) July 10, 2016
Thinking of Influencer Marketing? We Know How It’s Like. Meet Klear: