While big businesses are busy pursuing macro-influencers, you can be collaborating with these types of influencers who are not as expensive, yet have a stronger influence on their followers.
Micro-influencers are individuals who have a smaller following than top-tier influencers, but are considered experts in a specific niche.
Micro-influencers have been found to have a higher engagement with their followers and a greater influence on them. A big-data research found that micro-influencers show the best ROI for brand partnerships.
Working with micro-influencers is more cost-effective as they charge far less per post than macro-influencers. However, if you are considering working with a micro-influencer, you will need to know a few things about how to find them in the first place.
5 Steps to Find Micro-Influencers
You can try the following tips in your search for a suitable micro-influencer.
#1. Look among your fans
You might come across a micro-influencer on your list of social media followers. Such influencers could be already interested in your business and would be more than willing to help promote your brand. It might be a bit more difficult to convince a micro-influencer who doesn’t have the slightest idea about your business.
#2. Run a hashtag research
You can make use of hashtag research to find micro-influencers who are already interested in the kind of products or services that you offer. However, when using a hashtag keep in mind that it should be specific, not generic.
#3. Look for local bloggers
If you own a business that operates in a specific geographical area, local bloggers can help you get the attention you need. Such micro-influencers have a good number of followers in the local area which can be of benefit to you.
#4. Use Influencer Discovery tools
Influencer research tools, like Klear, Ninja Outreach, or BuzzSumo, deliver accurate and fast results which leave you with more time to concentrate on other aspects of marketing. Such tools are useful since manually looking up the profiles of micro-influencers can be time consuming.
#5. Use Google search
Whenever there is anything that we need to find out about, we “google it”. Using Google’s search engine to find the most relevant micro-influencers for your business generally yields successful results.
Once you have found the most suitable micro-influencer for your business, start designing a campaign. It is quite clear that working with the right influencers can give your brand a real exposure. Follow this micro-influencers guide gifographic to learn more about working with micro-influencers: