A new year means a new conference marketing calendar. More brands want to discuss how to implement influencer marketing into their overall strategy. As such, digital marketing events have begun incorporating this channel in their agenda, and we’ve even seen the emergence of new events focusing just on influencer marketing.

Conferences are a great place to discover new practices to add to your strategy. With industry-leading keynote speakers and endless networking opportunities, it’s an excellent way to boost your strategy. Here is our pick for some of the top conferences every influencer marketer should have on their radar. 

PUBCON

Image result for pubcon conference

When: February 6, 2020

Where: Austin, Texas 

Price: Early registration begins at $389 and walk-up fees are $599

A full-day conference, packed with industry experts speaking on the latest strategies in SEO, PPC, social media, digital, content marketing, and more!

Influencer Marketing Relevance: 👍🏻
While nothing focuses specifically on influencer marketing, there are interesting high-level keynotes that should be a nice start to the year.

Website: pubcon.com

SMX West 

When: Feb. 19-20, 2020

Where: San Jose, California

Price: Tickets range from $1,945 for all-access passes to $2,997 for additional workshops.

A forum for the top SEM and SEO professionals, with expert-led marketing panels and training sessions on best business practices. 

Influencer Marketing Relevance: 👍🏻
The agenda shows many interesting events focused on social media marketing, than can help even seasoned pros evolve their strategy.

Website: marketinglandevents.com

B2B Marketing Exchange 

When: Feb. 24-26, 2020

Where: Scottsdale, Arizona

Price: One-day pass starts at $1,095, a standard pass is $1,795, and \a an all-access pass is $1995. 

One of the premier events for B2B marketers, with 100+ sessions, keynote speakers, mentorships, and more. The aim of B2B marketing exchange is to promote and teach visionary technologies. 

Influencer Marketing Relevance: 👍🏻👍🏻
One of the sessions on the agenda is “How To Optimize ABM Results With Influencer Marketing”. Sounds interesting!

Website: b2bmarketing.exchange

Social Media Marketing World 

When: March 1-3, 2020

Where: San Diego, California 

Price: You can receive virtual access for $497, Social Media Examiner community members will pay the price for tickers, Marketer tickets cost $1097, and all-access passes cost $1697.

The whos-who of social media and influencer marketing meet for a 3-day event focused on winning strategies for scaling businesses.

Influencer Marketing Relevance: 👍🏻👍🏻
There are two sessions focused exclusively on influencer marketing; “Digital Empathy: How to Build a Social Media Community, Not Just a Following!”, and “Influencer Marketing Strategy: How to Maximize Your ROI”.

Website: socialmediaexaminer.com

Meltwater Social Summit

Meltwater Social Summit 2020

When: March 12, 2020

Where: etc. Venues, County Hall, London

The Meltwater Summit is the place for marketers to see how all the new and advanced marketing pieces can be put together. The social media summit brings the best digital marketers together to share strategies that drive business results.

Influencer Marketing Relevance: 👍🏻👍🏻
The event’s guests will be inspired by brands and agencies alike, with speakers from the Social Chain, Lewis, Unicef, and more.

Website: https://sysomos.com/summit-london-2020/

Influencer Marketing Awards 

When: March 25, 2020

Where: Park Lane, London

Price: An individual seat costs £395.00 + VAT, a table for 10 is priced at £3,195.00 + VAT, and a table for 12 will cost £3,650 + VAT. 

A 28-award event, identifying the movers and shakers in influencer marketing. Judges include some of the top social media and influencer marketing experts in the UK. 

Influencer Marketing Relevance: 👍🏻👍🏻👍🏻
This event is all about influencer marketing. While it doesn’t offer sessions, it’s great to see who’s big in the industry and which content is making the most impact.

Website: influencermarketingawards.com

Adobe Summit

When: March 29 – April 2, 2020

Where: Las Vegas, Nevada 

Price: The early bird pass begins at $1,695. There are a slew are pricing packages for those interested in attending. 

This is one of the biggest B2B events of the year. It’s an event attended by CMOs to big-name celebrities, with over 400 sessions and learning experiences. This year’s speaker list includes Satya Nadella and Mindy Kailing. 

Influencer Marketing Relevance: 👍🏻
There are no specific sessions on influencer marketing, rather sessions are based on verticle and industry.

Website:summit.adobe.com

Influencer Marketing Strategies Summit 

When: April 29–30, 2020

Where: Chicago, Illinois

Price: The general ticket, with an early bird discount, costs $1,399. The complete ticket, which also includes two breakout tracks and a training workshop, is priced at $2,289.

A chance to meet the leaders in the influencer marketing space. Events include a review of best practices and in-depth strategy audit with experts. 

Influencer Marketing Relevance: 👍🏻👍🏻👍🏻
This event is all about influencer marketing. There is even a session titled “Building a Data-Driven Influencer Marketing Strategy”.

Website: socialmediastrategiessummit.com

Social Media Week New York

Image result for social media week new york

When: May 5-7, 2020

Where: New York, New York 

Price: Tickets start at $523, and go up to $2,499. There is a complex pricing schedule you can see here

A premiere event for digital marketers navigating new experiences on social. The theme for 2020 will be “what it means to take a human-first and experience-driven approach to marketing”. 

Influencer Marketing Relevance: 👍🏻👍🏻👍🏻
There are plenty of events and sessions to keep any influencer marketer interested including; The Future of Advertising: A Survival Guide to AI and Influencer Marketing, and Why Authenticity is Key to Human-First Influencer Marketing.

Website: socialmediaweek.org/newyork/

The Social Shake-Up 

When: May 12-14, 2020

Where: Atlanta, Georgia

Price: A main-conference pass starts at $1,145 while an all-access pass begins at $1,295.

A two-day event created for communications and marketing professionals looking to grow their social media activities. Keynote speakers are a diverse mix of social media, branding, and influencer marketing specialists. 

Influencer Marketing Relevance: 👍🏻👍🏻👍🏻
This event has every influencer marketer covered. There is a session on “How to Partner With Micro and Macro-Influencers” as well as a fireside chat called “Day in the Life of an Influencer” with Brandon Butler.

Website: socialshakeupshow.com

Social Media Week London 

When: October 21-22, 2020

Where: London, UK 

Price: Ticket prices have not been posted yet! But you can register here

This event brings together top social media and digital marketers from across Europe, for a 2-day meet-up focused on human-first and experience-driven marketing. 

Influencer Marketing Relevance: (optimistically) 👍🏻👍🏻👍🏻
If 2020’s event is anything like 2019, then we highly recommend it. Last year the event hosted sessions such as “The Now and Next of Influencer Marketing”, and “Influencers 2.0: Do We Need Humans Anymore”.

Website: socialmediaweek.org/london/

See You There!

Let us know which events you plan to attend, and perhaps we’ll see you there. If you’re new to influencer marketing, talk to one of our influencer experts and discover how Klear can help your brand. 

Continue Reading