It’s the time of podcasts. If you’re not hooked on it already, you’re missing the booming age of audio storytelling.
According to The Podcast Consumer 2016 by Edison Research, podcasts listening is on the rise. The research found an increase of 21% in the monthly podcast listening in 2016, with estimated population of 57 million people. 56% of the listeners are men, 44% are women, and they mostly listen to the shows on their mobile devices (71%), with an average of 5 podcasts per week.
There are great podcasts out there, from everything Gimlet Media shares, through traditional radio stations like NPR, and indie podcast producers who share their gems online. Below we’ve gathered 5 marketing podcasts that share special talks, insights, and ideas. Give them a try!
Host: Dan Shure
One-on-One conversation with leading marketing experts discussing all the hot topics, such as influencer marketing, PPC, YouTube optimization and more.
Shure is a curious interviewer and his conversations with the guests always go deep and provide great value for the listener. Among the past guests, you can find Rand Fishkin, Sujan Patel, Everette Taylor and more.
Host: Jason Miller
Insightful interviews with top marketers from around the world about how to take your marketing to the next level.
Miller addresses the trendy topics that we are all concerned about, with key people in the industry, such as Jeff Pulizzi, Ann Handley, and many great experts.
Hosts: Brian Fanzo and Daniel Newman
S.M.A.C stands for Social, Mobile, Analytics, Cloud. And as it sounds, it smacks you with the truth about the topics covered, with no fluff and just stuff that matters. In their weekly show, Brian and Daniel talk about marketing, internet and entrepreneurship, with a business-centric point of view. They cover best practices as well as the latest tech news and what can we learn from it.
4. Social Pros
Hosts: Jay Baer and Adam Brown
As stated at the podcast’s site, “Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards”.
Baer and Brown share stories and thoughts about marketing, social and how we can leverage the power of social for better marketing.
Start with: Why You’re Not Good at Social Until It Embarrasses You with Susan Etlinger
Host: Bernie Borges
Executives in leading companies share real experiences. Borges hosts guests, usually from the c-suite level, from the top companies in the market, such as Target, SAP, and CA Technologies. They share their stories, challenges, and accomplishments in today’s social media marketing.
Start here: Getting a Seat at the Breakfast Table through Transparent Communication with Kellog’s Rick Wion.
There are many other marketing and social media podcasts out there. What are your the most beloved podcasts? We would be excited to hear your recommendations. Share them with us in the comments!
Only listening to podcasts? Don’t ignore Social Listening. Meet Klear: